I’ve just finished reading a phenomenal book called “Winning the Story Wars" by Jonah Sachs.

It’s a handbook about the most powerful shaping forces of our world: our myths.  And we’ve hit a myth gap, where our old stories aren’t working anymore.  It’s time that we shift from the strategy of inadequacy to empowerment.  It’s up to us to develop new myths to lay the foundation for our future.

Or you could just call it a book on marketing.

I’d say that Bill Plotkin and Charles Eisenstein are strong allies of Jonah, working in complimentary fields.

Here’s a summary of the book in tweets [read from the bottom of if you’re looking for a forward chronology]:

Tweets about “#storywars @willszal”